How are you Branded?

Guest Editorial

Nothing bothers me more than the shock that can follow meeting someone new, holding an engaging conversation and being duly impressed with every aspect of the individual only to find later that the email address on their business card reads something juvenile and ludicrous like hotstuf1978@email…

After spending all of those resources and revenue to build a sterling reputation within the industry, all credibility can vanish with an unprofessional email address, an inappropriate user name, or an ill-advised posting on Facebook.

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