Get the increase, cut the contract, or close the doors

The current momentum at which the industry is moving toward desperation is real!

“We must be aware that momentum born of old habits and destructive behaviors might be momentum, but it’s momentum slammed into reverse.”
Craig D. Lounsbrough

GUEST EDITORIAL

I wrote several articles a couple years ago with the intentions of adding different viewpoints about the more troubling areas of the industry. Much of it was self-discovery and reassurance that the plan we were going to work toward as a business was the correct way to be heading. It seemed our industry was making clear progress prior to COVID. ARA and TFA merged to combine efforts around making a difference. There was focus on education, safety, legislation, and more. Personally, I felt good about the direction we were headed.

The frustration prior to that period seems to have returned and the momentum we had appears lost.