Guest Editorial
As children we all played the game of Hide and Seek. One child would close their eyes, count to fifty, and say the words, “Come out come out wherever you are!”, and the hunt would begin. It seems as adults we are still playing this childhood game when it comes to marketing and branding ourselves and our companies. Why are you hiding?! Clients need a direct and clear path in order to find you, and to know who and what you are, and what separates you from all the rest!
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