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American Recovery Association and Privacy4Cars Announce Partnership to Protect Consumer Personal Information

American Recovery Association and Privacy4Cars Announce Partnership to Protect Consumer Personal Information

(IRVING, Texas) – The American Recovery Association is pleased to announce its partnership with Privacy4Cars, the first and only technology company focused on identifying and resolving data privacy issues across the automotive ecosystem, to offer a suite of privacy, safety, security, and compliance services for its clients.

The American Recovery Association has become aware of an industry-wide concern with the personal data stored in the electronic systems of repossessed automobiles. As technology continues to advance, vehicles will store growing amounts of Nonpublic Personal Information (NPI), which may be accessed, without the knowledge or consent of the previous vehicle user, by future occupants. This may include sensitive personal information such as detailed geolocation, home address, garage codes, text messages, phone contacts, personal identifiers, biometrics, and more. Not deleting NPI is a risk, considering the many federal and state laws regulating privacy, data security, data breach, data retention, and biometrics.

“When auto finance companies repossess a vehicle, they end up owning the NPI stored in the asset, and consequently have to put administrative, technical, and physical safeguards in place to ensure the privacy and security of customers’ information.” said Andrea Amico, CEO and Founder of Privacy4Cars. “A growing number of manufacturers’ privacy policies state that the NPI stored in vehicles must be removed at handoffs to prevent future owners from gaining unauthorized access to customers’ sensitive data. With repossessions, this responsibility clearly falls on the lender, which is why we applaud The American Recovery Association who, through this partnership, is looking out to the best interest of both consumers and the auto finance community they serve.”

Under this new partnership, ARA now can offer its clients safety nets and protections to improve customer experience, reduce risk, and extend data governance across vehicles in the US and Canada.

We are excited to work closely in partnership with Privacy4Cars,” stated Dave Kennedy, ARA president. “This initiative will allow ARA members to feel secure in regard to their ability to protect the consumers’ privacy, and receive standardized records proving their data protection and record disposal policies are regularly enacted.

For more information, contact Les McCook, executive director of ARA, at homeoffice@americanrecoveryassn.org

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ABOUT AMERICAN RECOVERY ASSOCIATION, INC.

American Recovery Association (ARA) is the world’s largest association of recovery and remarketing professionals. ARA members specialize in locating and repossessing collateral on behalf of lending institutions, including banks, savings institutions, finance companies, credit unions, rental/leasing companies, and auto, truck and equipment dealers. ARA is a nonprofit association whose members serve 27,000 national and international cities. All members are certified independent business operators. For more information, call 972.755.4755 or visit the website at www.repo.org.

ABOUT PRIVACY4CARS

Privacy4Cars is the first and only technology company focused on identifying and resolving data privacy issues across the automotive ecosystem. Our mission, Driving Privacy, means offering a suite of services to expand protections for individuals and companies alike, by focusing on privacy, safety, security, and compliance. Privacy4Cars is the premier in-vehicle data deletion solution offered at over 350 locations across the United States and Canada, and across a growing number of geographies through distributors. Developed by a cybersecurity and vehicle privacy expert, Privacy4Cars patent-pending solution helps users quickly and confidently clear vehicle users’ personal information (phone numbers, call logs, location history, garage door codes, and more) while building a compliance log, inclusive of a data deletion certificate and warranty. Privacy4Cars’ is available to companies and government entities both as a stand-alone app or through an SDK [software development kit] that can be embedded into their existing technology. For more information, please visit: http://privacy4cars.com/

American Recovery Association and Privacy4Cars Announce Partnership to Protect Consumer Personal Information

American Recovery Association – ARA

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